In online video, Advertisers and Marketers look to Click Through Rate and Completion rate when measuring their KPI. Most call it a roaring success if their campaign achieved a large enough view count. But, just because users viewed the video does not mean that they actually engaged with the product/service that was being marketed/advertised via […]
Videogram was previously available only to selected brands like Fox Pictures, Sony Pictures, Showtime, NBC, CBS, Turner Broadcasting, Yash Raj Films, Capitol Records, and Vevo to name a few of the 30 global brands that have used the service. Now any video publisher can sign up without a credit card and start using videogram to […]
We are seeing advertisers take to pre-roll videos even in markets like Japan & India where video inventory was sparse before. However, consumers are refusing to click on videos and sit through a 15-30 sec pre-roll. To counter this most publishers (even major ones) are using clickbait. Clickbait is a good looking keyframe (Often a beautiful […]